Resource-Based View in Marketing Literature

Since early studies, the resource-based view that emerged in strategic management mid-1980s has been used extensively many different disciplines, such as and marketing, production management, supply chain. This view, which focuses on effects of resources businesses have their ability to use these business performance gaining competitive advantage, characteristics capabilities companies should achieve permanent superior company thus sustainable advantage. study includes a comprehensive analysis explain firm marketing literature. For this, first all, scope development are presented detail, then its field is examined. In study, importance efforts within achieving advantage discussed. Marketing outputs indicate all activities due sphere influence. this reason, evaluating contribution one important agendas businesses. context, studies framework literature were examined, was reviewed. As result research, it seen theoretical for effect enterprises. some association with other theories.